Free UK shipping orders £40+ | Free Samples with orders | Sign-up to newsletter for 10% off first order

Why Waterless Beauty Is Better for Everyone

Why Waterless Beauty Is Better for Everyone  You might be surprised to learn that most beauty products contain up to 80% water as their main ingredient. In contrast, our entire range is waterless.   Here’s why…    You get a more concentrated formula  Removing water from the jar also frees up space for more active ingredients.    Our formulations are packed with plant extracts, oils and omega-rich butters. These potent blends mean a little truly goes a long way, and you don’t need to use a lot of product to see results.    There’s no need for preservatives  Water encourages bacterial growth, whereas, in waterless products, the need for harsh chemical preservatives is eliminated.   Because our products don’t contain water, they don’t contain any emulsifiers, parabens, or preservatives. They’re entirely plant-based and therefore more stable.     Better suitability for all skin types   Waterless products are more efficient at protecting the skin’s natural balance than water-based products.   Without water and preservatives, the risk of irritation and allergic reactions is significantly reduced.


You might be surprised to learn that most beauty products contain up to 80% water as their main ingredient. In contrast, our entire range is waterless. 

Here’s why…

You get a more concentrated formula 

Removing water from the jar also frees up space for more active ingredients.
Our formulations are packed with plant extracts, oils and omega-rich butters. These potent blends mean a little truly goes a long way, and you don’t need to use a lot of product to see results.

There’s no need for preservatives

Water encourages bacterial growth, whereas, in waterless products, the need for harsh chemical preservatives is eliminated.

Because our products don’t contain water, they don’t contain any emulsifiers, parabens, or preservatives. They’re entirely plant-based and therefore very stable.  

Better suitability for all skin types

Waterless products are efficient at protecting the skin’s natural balance. Without water and preservatives, the risk of irritation and allergic reactions can be significantly reduced.